New lead agency in the DACH market: Lobster Experience wins tourism budget from Qatar National Tourism Council
06. April 2021
The representation company Lobster Experience GmbH & Co. KG has been a proven B2B expert and market leader in the luxury travel segment in the German-speaking market for years. After a Europe-wide tender and a multi-stage pitch, Lobster Experience was able to secure the tourism budget of the Qatar National Tourism Council. As the lead agency for the German-speaking market, Lobster Experience will henceforth be involved in the mission to further expand the tourism sector of the up-and-coming destination on the Persian Gulf. The aim of the tender was to find a strong partner for the German-speaking market who would develop a strategic approach that would improve Qatar's positioning as a travel destination and raise awareness of its assets such as Qatari culture, history, world-class art and entertainment and as well increases the adventure offers. The Lobster Experience team had demonstrated a deep understanding of the positioning of Qatar in the application process and was able to convince with an integrated approach. Responsible for the implementation of these strategic goals at Lobster Experience will be none other than the experienced tourism expert Andreas Wiehn. Lobster Experience was able to win over another professional industry insider and invest with him as Strategic Director in the ongoing knowledge development and expertise of the company. Andreas Wiehn is supported in account management by Lars Müller, Account Manager at Lobster Experience, who has already looked after customers such as the real estate company EMAAR Properties along with other employees from the Lobster team.