Paragon 700 Boutique Hotel & Spa

In June 2020 the doors of Puglia's newest boutique hotel, Paragon 700, opened for the first time. 11 artfully decorated rooms are housed within the restored red palace, contrasting colourfully with the whitewashed buildings of the surrounding village of Ostuni. Within the red brick façade there's a lush garden with Ostuni's only swimming pool, a restaurant headed by chef Giovanni Cerroni and a spa to boot. Guests can also expect curated experiences tailor-made to their preferences, from day trips on the hotel’s private yacht, to wine tastings, motorbike tours and cooking classes to fully embrace the local culture. The hotel has a private, underground parking garage and is a 30-minute drive from Brindisi Airport or one-hour from Bari Airport. Buyouts of the hotel are available.

The Palazzo Rosso, (the red palace), has a fascinating history. Once the home of Ostuni’s first mayor, Don Paolo Tanzarella, its walls tell the somewhat turbulent story of the White City. Just steps away from the present-day Villa “Comunale” park, the venerable stone building has always been at the center of the city’s social and cultural life. It was there that the trainieri, (cart drivers in Pugliese dialect), were waiting for their daily assignments. The Paragon 700 Boutique Hotel & Spa team painstakingly restored every inch of the former Italian palace using traditional handcrafted techniques, while injecting a splash of modern flair. French parquet flooring extends throughout all 11 rooms and suites, which feature stonewashed bed linen, cathedral ceilings, period frescos and fireplaces. Each guest room is different, some offering terraces, balconies or, in the case of the Paragon Suite, a sunken bathtub and private terrace with sun loungers. Guests can even buy select furniture and décor to take home.

Chef Giovanni Cerroni, protégé of star chef Paulo Airaudo, conjures up culinary delights on the menu of the hotel's own restaurant. Seasonality and territoriality are the key words for a cuisine inspired by the extraordinary local products that Puglia has to offer. The Restaurant 700 is open to guests and locals alike and offers an intimate dining experience in addition to the local vintages from the hotel's wine cellar. Guests are also highly recommended to visit the Bar 700 for an aperitif, a nightcap or a delicious signature cocktail.

The old water cistern of Palazzo Rosso has been transformed into a unique thermal bath at a depth of seven metres, thus forming the hotel's spa. The spa is accessible by lift and offers exclusively for the hotel guests a hydromassage pool, a steam bath, a spa shower with chromotherapy, a treatment room for two people and a relaxation lounge covered with Himalayan salt walls, which is designed to enhance the well-being. There is only one pool in the city of Ostuni: at the Paragon 700 Boutique Hotel & Spa! Hidden behind the hotel walls, protected from prying eyes, it is 15 metres long and a welcome luxury after a day of sightseeing under the warm Apulian sun. A refuge in the heart of the White City is the private garden, which is also the largest one in Ostuni, measuring around 1,700 mq. It invites you to dream, read or simply enjoy the moment. Individual yoga or Pilates classes can also be held here. At the other end, the beautiful orange grove offers the perfect place to celebrate romantic dinners for two by candlelight.

The Puglia region is versatile, colourful and is considered to be one of Italy's fairytale landscapes. Ostuni, situated in the province of Brindisi on the Adriatic coast, impresses with a picturesque old town that reflects the magic and originality of Italy. The city with the white houses is always worth a visit and attracts countless guests to Puglia every year. If you are planning a relaxing holiday, you will get your money's worth in this wonderful small town. The surrounding countryside with its numerous olive trees and wine-growing areas invites you to long excursions. In only a few minutes from the centre of the town, holidaymakers can also reach the Adriatic coast, which is only about 8 km away. The landmark of Ostuni is the beautiful old town, which is built on three hills. Thanks to its height of about 230 metres, visitors have a wonderful view of the surrounding countryside with its olive plantations.



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Astrid Oberhummer
Astrid Oberhummer
Sales CEO & Founder
Friederike Bührdel
Friederike Bührdel
Communications Senior Communications Manager